The Investor 15 August 2006
Stop loss orders a dead loss. A reader writes that he is concerned about my advice in my last column. “Your two rules of share investing are to a) diversify (i.e. neutralize returns), and b) not sell when the market bombs,” he writes. “One would have hoped you would have added a third — enter a stop loss to avoid catastrophic loss if/when the market does bomb.” Not in my rulebook.